Experience

Not a career change. An accumulation.

Content and communication became marketing leadership. Marketing leadership met technology, platforms and data. Data met international business. All of it now meets AI. This is the evolution — not a list of every project along the way.

The evolution

2015 — 2017

March 2015 – January 2017

Telia Estonia

Director of Content Marketing

Worked at the intersection of technology, content, customer communication and brand transformation. Contributed to the communication and content strategy around the transition bringing EMT and Elion under the Telia brand.

Technology
Content Strategy
Customer Experience
Organisational Transformation

2017 — 2018

January 2017 – December 2018

CV-Online Estonia

Director of Marketing

Led marketing for one of Estonia's major digital recruitment platforms, working across B2B and B2C growth, employer branding, digital products, partnerships and changing labour-market behaviour.

Growth
HR Tech
Digital Platforms
Employer Branding
Market Development

Carried forward: Technology · Content Strategy · Customer Experience · Organisational Transformation

2019 — 2020

March 2019 – March 2020

Viimsi Municipality

Advisor

Worked in a public-sector advisory environment, adding experience in stakeholder communication, organisational decision-making and the relationship between institutions, communities and public value.

Advisory
Stakeholder Management
Public Sector
Communication

Carried forward: Technology · Content Strategy · Customer Experience · Organisational Transformation · Growth · HR Tech · Digital Platforms · Employer Branding · Market Development

2020 — 2021

March 2020 – September 2021

Creditinfo Estonia

Marketing Partner

Worked in a data-driven B2B environment around business information, credit risk, KYC and decision-support services. Connected complex technology and data products with customer needs, communication and commercial strategy.

B2B Strategy
Data Products
Business Intelligence
KYC
Strategic Communication

2021 — 2024

September 2021 – May 2024

GoWorkaBit

Chief Marketing Officer

Led marketing for an Estonian work-tech company operating at the intersection of technology, flexible work and changing human behaviour. Worked with leadership on growth, positioning, market education, customer acquisition and new propositions.

Growth Strategy
Work Tech
Marketplaces
Leadership
Positioning
Go-to-Market

Carried forward: Technology · Content Strategy · Customer Experience · Organisational Transformation · Growth · HR Tech · Digital Platforms · Employer Branding · Market Development · Advisory · Stakeholder Management · Public Sector · Communication · B2B Strategy · Data Products · Business Intelligence · KYC · Strategic Communication

2024 — present

Started August 2024

Visionest Institute

Chief Marketing Officer — strategic marketing and communications

The role evolved far beyond conventional marketing into building and connecting the systems an international education and business-development organisation runs on: digital platforms, CRM and data flows, communication and outreach systems, AI-enabled workflows and international programme infrastructure across several countries.

Scale of the work for context: by 2026 it spanned 17 projects and 28 recurring activity areas, with web, systems and development the largest measurable area.

Business Transformation
International Growth
AI Adoption
Digital Systems
CRM
Strategic Communications
Programme Development
Executive Advisory

International work

Estonia → Ukraine → Georgia → Armenia

Alongside his organisational roles, Rain's work increasingly moved across borders through entrepreneurship, export-development and international learning programmes. These are programmes, not employers — a parallel layer connected to the Visionest years.

Ukraine

Visionest international entrepreneurship and export-development programmes, including Born Global Ukraine — a six-month entrepreneurship and international-growth programme involving 45 teams and more than 120 participants across Ukraine.

Rain's contributionBuilt the strategic communication, positioning and digital outreach that brought 45 teams and more than 120 participants into a six-month international-growth programme.

Ongoing: Export Growth & Jobs for Ukraine — Building EU-Ready Companies and Export Sales Talent (April 2026 – March 2027).

Georgia

Visionest / ESTDEV / UNDP-related export and international-business development work. A major export-training programme ran from approximately September through April 2025.

Rain's contributionBuilt the international communication and business outreach that carried a seven-month export-training programme from launch to completion.

Armenia

Export-development and internationalisation work supporting Armenian companies. By 2026, Visionest was working with an Export Accelerator involving approximately 40 selected companies.

Rain's contributionShaped the positioning, communication and digital support behind an export accelerator working with around 40 selected companies.

Estonia

Export development, leadership development, entrepreneurship and business-growth programmes through Visionest Institute.

Rain's contributionBuilt and connected digital, CRM, communication and outreach workflows supporting leadership, entrepreneurship and business-growth programmes.

2025 — 2026 →

AI + business transformation

The disciplines began converging.

Marketing became systems.
Communication became organisational design.
Digital tools became AI-enabled workflows.
International programmes became growth ecosystems.
Strategy increasingly required rapid prototyping and implementation.

Today Rain works where business strategy, growth, technology, communication and human judgment meet.

Now

AI & Business Transformation
Growth Strategy
International Business
Strategic Communications
Venture Building

AI speed. Human clarity.

The most useful proof is usually a conversation about your situation.

Discuss a transformation challenge →About Resmeldt →