Tagged
Essay
AI adoption fails when organisations buy speed before deciding on a direction. Why the first question is never about tools — and what leaders should ask before the next rollout.
Tallinn · 5 min read
04 Sept 2026
Field Note
Organisations rarely fail from bad strategy — they erode from unsaid things. A field note on why rooms need a design for truth, and why the leader has to go first.
Tallinn / Saigon · 5 min read
28 Aug 2026
Measurement is not a substitute for meaning. Twenty years of growth work — from telecom to international markets — keep proving that the numbers only help after the human conversation has started.
Saigon · 5 min read
21 Aug 2026